as the global communications director for gypsy sport (now rio), estelle played a crucial role in submitting the brand to the prestigious cfda/vogue fashion fund, marking a significant moment in the brand’s evolution. through a combination of strategic marketing and creative design, estelle effectively positioned gypsy sport as a standout contender, emphasizing its innovative designs and commitment to inclusivity. this submission helped boost the brand’s recognition within the fashion industry, opening doors to new opportunities and collaborations.

at the same time, estelle’s leadership helped propel both gypsy sport and its designer, rio, into the public spotlight as the cfda/vogue fashion fund partnered with amazon fashion to launch a non-scripted reality series under the same name. the show, which featured fashion challenges covering design, marketing, and studio visits from judges, quickly gained widespread attention. thanks to estelle’s ability to support rio, manage daily operations, and orchestrate show productions during busy fashion weeks, gypsy sport emerged as one of the breakout stars of the series, ultimately winning the competition.

this combination of success—the cfda/vogue fashion fund submission and the amazon fashion series win—cemented gypsy sport’s place as a trailblazer in the fashion industry. estelle’s leadership, strategic vision, and marketing expertise were key in elevating the brand’s profile and driving its continued success.